Excerpt: The NBA Finals night Jerry West went for 53 and the Logo was born ... maybe
In an excerpt from his book about the epic 1969 Lakers-Celtics NBA Finals, the author offers a theory on the night that inspired the most famous logo in sports.
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In an excerpt from his book about the epic 1969 Lakers-Celtics NBA Finals, the author offers a theory on the night that inspired the most famous logo in sports.
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